“MoveMate” developed by KISTI Wins International Award for Supporting Expectant Mothers

- MyData-based public service enhances mobility for pregnant women and boosts local economy

- Recognized internationally as an inclusive innovation model extendable to other vulnerable group

□ The Korea Institute of Science and Technology Information (KISTI, President Lee Sik) announced that its MyData-based public service, “MoveMate,” received the MyData Awards 2025 in the Business Category.

□ The MyData Awards, presented by MyData Global, celebrate outstanding achievements in building a human-centric data ecosystem. After two months of nominations and evaluations that began in August 2024—covering more than 400 submissions—the final winners were announced in April 2025. The awards ceremony took place on September 25 during the MyData 2025 Conference held in Helsinki, Finland.

□ KISTI ted “MoveMate,” a MyData-based mobility support service for pregnant women in Daejeon City, in the business category. Developed in collaboration with Daejeon Metropolitan City, the Daejeon Transportation Service Center for the Mobility Disadvantaged, and Hana Card, MoveMate has been in official operation since April 2024. The service allows pregnant women residing in Daejeon to receive voucher benefits when using taxis, based on their personal data.

□ MoveMate stands out for its user-consented integration of data scattered across multiple institutions, such as qualification information for pregnant women and taxi payment records. By enabling users—the owners of their data—to directly experience the benefits of data utilization and receive economic rewards through vouchers, the service exemplifies the essence of a human-centered data ecosystem.

□ Importantly, MoveMate enhances mobility for expectant mothers without increasing the number of existing special transportation vehicles, such as voucher taxis. It simultaneously contributes to the local taxi industry’s revenue growth and fosters a virtuous cycle within the local economy by limiting payment methods to regional currencies. Its scalable model also offers strong potential for expansion to other vulnerable or mobility-challenged groups in the future.

□ KISTI President Lee Sik stated, “This award marks an international recognition of MoveMate’s social reliability as a public service,” adding that, “KISTI will continue to generate social value by expanding the use of not only scientific and technological data but also personal data to address public challenges.”